{"id":15601,"date":"2026-07-14T20:23:32","date_gmt":"2026-07-14T19:23:32","guid":{"rendered":"https:\/\/zomzey.io\/?page_id=15601"},"modified":"2026-07-14T20:27:06","modified_gmt":"2026-07-14T19:27:06","slug":"rechner-fur-die-engagement-rate","status":"publish","type":"page","link":"https:\/\/zomzey.io\/de\/rechner-fur-die-engagement-rate\/","title":{"rendered":"Rechner f\u00fcr die Engagement-Rate"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"15601\" class=\"elementor elementor-15601 elementor-15600\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7eb89826 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"7eb89826\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4a4d79d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"4a4d79d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d18aa1 elementor-widget elementor-widget-heading\" data-id=\"9d18aa1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Engagement Rate Calculator\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e89e6e9 elementor-widget elementor-widget-text-editor\" data-id=\"e89e6e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"zom-erc-sub\" style=\"box-sizing: border-box; margin: 0px 0px 20px; padding: 0px; color: #aaaabb; font-size: 14px; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif;\">See your true engagement rate in seconds \u2013 and how it stacks up.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-894cc68 elementor-widget elementor-widget-text-editor\" data-id=\"894cc68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"wp-block-paragraph\">Use this free engagement rate calculator to see how your audience really interacts with your content \u2013 not just how many followers you have. Enter your platform, follower count and average likes and comments to get your engagement rate, plus a quick read on whether it\u2019s low, average, good or excellent for that platform.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a34c06e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"a34c06e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8a1e8b9 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"8a1e8b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4cbe0a7 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"4cbe0a7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-423907e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"423907e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-698b5d0 elementor-widget elementor-widget-icon-box\" data-id=\"698b5d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tWhat is engagement rate?\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tEngagement rate is the percentage of your audience that actively interacts with your content through likes, comments and shares. It\u2019s one of the clearest signals of how genuine and active a following is, which is why brands often value it more highly than raw follower numbers when choosing who to work with.\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa8b731 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"aa8b731\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b414e05 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"b414e05\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d3d0aa elementor-widget elementor-widget-icon-box\" data-id=\"3d3d0aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tHow to calculate engagement rate\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tThe standard formula is: (average likes + average comments) \u00f7 followers \u00d7 100. For example, an account with 10,000 followers averaging 450 likes and 30 comments per post has an engagement rate of 4.8%. This engagement rate calculator does the maths for you and compares your result against typical benchmarks for each platform.\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d8c5d70 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"d8c5d70\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e98276a e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"e98276a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9490eee elementor-widget elementor-widget-icon-box\" data-id=\"9490eee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tWhat is a good engagement rate?\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tIt depends heavily on the platform and your audience size. As a rough guide, around 1-3% is average on Instagram, TikTok tends to run far higher, and Facebook much lower. Smaller accounts often see higher engagement rates than large ones, because their communities are tighter and more responsive.\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b2f09e7 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"b2f09e7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d3e54a9 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"d3e54a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-319b425 elementor-widget elementor-widget-icon-box\" data-id=\"319b425\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tEngagement rate calculator FAQ\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c8dfe6 elementor-widget elementor-widget-icon-box\" data-id=\"6c8dfe6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tWhy does engagement rate matter more than follower count? \t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tA large following with low engagement can signal inactive or purchased followers, whereas strong engagement shows a real, responsive audience. Brands increasingly pay for genuine influence, not vanity metrics.\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb1d650 elementor-widget elementor-widget-icon-box\" data-id=\"eb1d650\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tDoes a good engagement rate vary by platform?\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tYes, significantly. Each platform has its own norms, so this tool uses platform-specific benchmarks to judge whether your rate is low, average, good or excellent.\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a5b50d elementor-widget elementor-widget-icon-box\" data-id=\"3a5b50d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tHow often should I check my engagement rate?\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tChecking monthly, or after a change in your content strategy, is usually enough to spot trends without obsessing over day-to-day swings.\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Nutze diesen kostenlosen Rechner f\u00fcr die Engagement-Rate, um zu sehen, wie dein Publikum tats\u00e4chlich mit deinen Inhalten interagiert \u2013 und nicht nur, wie viele Follower du hast. Gib deine Plattform, die Anzahl deiner Follower sowie die durchschnittliche Anzahl an Likes und Kommentaren ein, um deine Engagement-Rate zu ermitteln. Zudem erh\u00e4ltst du eine schnelle Einsch\u00e4tzung, ob dieser Wert f\u00fcr die jeweilige Plattform niedrig, durchschnittlich, gut oder ausgezeichnet ist. Rechner f\u00fcr die Engagement-Rate Ermittle in Sekundenschnelle deine tats\u00e4chliche Engagement-Rate \u2013 und wie sie im Vergleich abschneidet. Plattform Die Plattform, auf der sich das Konto befindet. InstagramTikTokYouTubeFacebookX \/ TwitterLinkedInPinterest Follower Gesamtzahl der Follower oder Abonnenten. Durchschnittliche Likes pro Beitrag Ungef\u00e4hre Anzahl der Likes f\u00fcr einen typischen Beitrag. Durchschnittliche Kommentare pro Beitrag Ungef\u00e4hre Anzahl der Kommentare f\u00fcr einen typischen Beitrag. Berechnen 0% Zur ZOMZEY-Warteliste anmelden Was ist die Engagement-Rate? Die Engagement-Rate gibt den Prozentsatz Ihres Publikums an, der aktiv mit Ihren Inhalten interagiert \u2013 etwa durch Likes, Kommentare oder das Teilen von Beitr\u00e4gen. Sie ist eines der aussagekr\u00e4ftigsten Anzeichen daf\u00fcr, wie authentisch und aktiv eine Followerschaft ist; deshalb gewichten Marken diesen Wert bei der Auswahl von Kooperationspartnern oft st\u00e4rker als die reine Anzahl der Follower. Wie berechnet man die Engagement-Rate? Die Standardformel lautet: (durchschnittliche Likes + durchschnittliche Kommentare) \u00f7 Follower \u00d7 100. Ein Account mit 10.000 Followern und durchschnittlich 450 Likes sowie 30 Kommentaren pro Beitrag erzielt beispielsweise eine Engagement-Rate von 4,8 %. Dieser Rechner \u00fcbernimmt die Berechnung f\u00fcr Sie und vergleicht Ihr Ergebnis mit plattformspezifischen Richtwerten. Was gilt als gute Engagement-Rate? Das h\u00e4ngt stark von der Plattform und der Gr\u00f6\u00dfe Ihres Publikums ab. Als grober Richtwert gelten auf Instagram etwa 1\u20133 % als Durchschnitt; bei TikTok liegen die Werte meist deutlich h\u00f6her, bei Facebook hingegen niedriger. Kleinere Accounts verzeichnen oft h\u00f6here Engagement-Raten als gro\u00dfe, da ihre Communitys meist enger vernetzt und interaktionsfreudiger sind. FAQ zum Engagement-Rate-Rechner Warum ist die Engagement-Rate wichtiger als die Follower-Zahl? Eine gro\u00dfe Followerschaft mit geringem Engagement kann auf inaktive oder gekaufte Follower hindeuten, w\u00e4hrend ein hohes Engagement ein echtes, interaktionsfreudiges Publikum signalisiert. Marken bezahlen zunehmend f\u00fcr echten Einfluss statt f\u00fcr reine \u201eVanity Metrics\u201c (blo\u00dfe Zahlenwerte ohne Aussagekraft). Unterscheidet sich eine gute Engagement-Rate je nach Plattform? Ja, erheblich. Jede Plattform hat ihre eigenen Standards; daher nutzt dieses Tool plattformspezifische Richtwerte, um zu beurteilen, ob Ihre Rate niedrig, durchschnittlich, gut oder ausgezeichnet ist. Wie oft sollte ich meine Engagement-Rate \u00fcberpr\u00fcfen? Eine monatliche \u00dcberpr\u00fcfung \u2013 oder eine Kontrolle nach einer \u00c4nderung der Content-Strategie \u2013 reicht meist aus, um Trends zu erkennen, ohne sich zu sehr auf t\u00e4gliche Schwankungen zu fixieren.<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","_members_access_role":[],"_members_access_error":""},"class_list":["post-15601","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/zomzey.io\/de\/wp-json\/wp\/v2\/pages\/15601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zomzey.io\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/zomzey.io\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/zomzey.io\/de\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zomzey.io\/de\/wp-json\/wp\/v2\/comments?post=15601"}],"version-history":[{"count":1,"href":"https:\/\/zomzey.io\/de\/wp-json\/wp\/v2\/pages\/15601\/revisions"}],"predecessor-version":[{"id":15607,"href":"https:\/\/zomzey.io\/de\/wp-json\/wp\/v2\/pages\/15601\/revisions\/15607"}],"wp:attachment":[{"href":"https:\/\/zomzey.io\/de\/wp-json\/wp\/v2\/media?parent=15601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}