{"id":15603,"date":"2026-07-14T20:23:32","date_gmt":"2026-07-14T19:23:32","guid":{"rendered":"https:\/\/zomzey.io\/?page_id=15603"},"modified":"2026-07-14T20:27:08","modified_gmt":"2026-07-14T19:27:08","slug":"calculateur-de-taux-dengagement-2","status":"publish","type":"page","link":"https:\/\/zomzey.io\/fr\/calculateur-de-taux-dengagement-2\/","title":{"rendered":"Calculateur de taux d&rsquo;engagement"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"15603\" class=\"elementor elementor-15603 elementor-15600\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7eb89826 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"7eb89826\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4a4d79d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"4a4d79d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d18aa1 elementor-widget elementor-widget-heading\" data-id=\"9d18aa1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Engagement Rate Calculator\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e89e6e9 elementor-widget elementor-widget-text-editor\" data-id=\"e89e6e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"zom-erc-sub\" style=\"box-sizing: border-box; margin: 0px 0px 20px; padding: 0px; color: #aaaabb; font-size: 14px; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif;\">See your true engagement rate in seconds \u2013 and how it stacks up.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-894cc68 elementor-widget elementor-widget-text-editor\" data-id=\"894cc68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"wp-block-paragraph\">Use this free engagement rate calculator to see how your audience really interacts with your content \u2013 not just how many followers you have. Enter your platform, follower count and average likes and comments to get your engagement rate, plus a quick read on whether it\u2019s low, average, good or excellent for that platform.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a34c06e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"a34c06e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8a1e8b9 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"8a1e8b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4cbe0a7 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"4cbe0a7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-423907e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"423907e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-698b5d0 elementor-widget elementor-widget-icon-box\" data-id=\"698b5d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tWhat is engagement rate?\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tEngagement rate is the percentage of your audience that actively interacts with your content through likes, comments and shares. It\u2019s one of the clearest signals of how genuine and active a following is, which is why brands often value it more highly than raw follower numbers when choosing who to work with.\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa8b731 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"aa8b731\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b414e05 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"b414e05\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d3d0aa elementor-widget elementor-widget-icon-box\" data-id=\"3d3d0aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tHow to calculate engagement rate\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tThe standard formula is: (average likes + average comments) \u00f7 followers \u00d7 100. For example, an account with 10,000 followers averaging 450 likes and 30 comments per post has an engagement rate of 4.8%. This engagement rate calculator does the maths for you and compares your result against typical benchmarks for each platform.\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d8c5d70 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"d8c5d70\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e98276a e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"e98276a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9490eee elementor-widget elementor-widget-icon-box\" data-id=\"9490eee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tWhat is a good engagement rate?\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tIt depends heavily on the platform and your audience size. As a rough guide, around 1-3% is average on Instagram, TikTok tends to run far higher, and Facebook much lower. Smaller accounts often see higher engagement rates than large ones, because their communities are tighter and more responsive.\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b2f09e7 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"b2f09e7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d3e54a9 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"d3e54a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-319b425 elementor-widget elementor-widget-icon-box\" data-id=\"319b425\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tEngagement rate calculator FAQ\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c8dfe6 elementor-widget elementor-widget-icon-box\" data-id=\"6c8dfe6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tWhy does engagement rate matter more than follower count? \t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tA large following with low engagement can signal inactive or purchased followers, whereas strong engagement shows a real, responsive audience. Brands increasingly pay for genuine influence, not vanity metrics.\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb1d650 elementor-widget elementor-widget-icon-box\" data-id=\"eb1d650\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tDoes a good engagement rate vary by platform?\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tYes, significantly. Each platform has its own norms, so this tool uses platform-specific benchmarks to judge whether your rate is low, average, good or excellent.\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a5b50d elementor-widget elementor-widget-icon-box\" data-id=\"3a5b50d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tHow often should I check my engagement rate?\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tChecking monthly, or after a change in your content strategy, is usually enough to spot trends without obsessing over day-to-day swings.\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Utilisez ce calculateur gratuit de taux d&rsquo;engagement pour d\u00e9couvrir comment votre audience interagit r\u00e9ellement avec votre contenu, au-del\u00e0 du simple nombre d&rsquo;abonn\u00e9s. Indiquez votre plateforme, votre nombre d&rsquo;abonn\u00e9s ainsi que la moyenne de vos likes et commentaires pour obtenir votre taux d&rsquo;engagement, accompagn\u00e9 d&rsquo;une \u00e9valuation rapide (faible, moyen, bon ou excellent) adapt\u00e9e \u00e0 la plateforme concern\u00e9e. Calculateur de taux d&rsquo;engagement D\u00e9couvrez votre taux d&rsquo;engagement r\u00e9el en quelques secondes et comparez-le. Plateforme La plateforme utilis\u00e9e par ce compte. InstagramTikTokYouTubeFacebookX \/ TwitterLinkedInPinterest Abonn\u00e9s Nombre total d&rsquo;abonn\u00e9s. Moyenne de likes par publication Nombre approximatif de likes obtenus par une publication type. Moyenne de commentaires par publication Nombre approximatif de commentaires obtenus par une publication type. Calculer 0% Rejoindre la liste d&rsquo;attente ZOMZEY Qu&rsquo;est-ce que le taux d&rsquo;engagement ? Le taux d&rsquo;engagement correspond au pourcentage de votre audience qui interagit activement avec votre contenu via des \u00ab j&rsquo;aime \u00bb, des commentaires et des partages. C&rsquo;est l&rsquo;un des indicateurs les plus r\u00e9v\u00e9lateurs de l&rsquo;authenticit\u00e9 et de l&rsquo;activit\u00e9 d&rsquo;une communaut\u00e9 ; c&rsquo;est pourquoi les marques lui accordent souvent plus d&rsquo;importance qu&rsquo;au nombre brut d&rsquo;abonn\u00e9s lorsqu&rsquo;elles choisissent leurs partenaires. Comment calculer le taux d&rsquo;engagement La formule standard est la suivante : (moyenne des \u00ab j&rsquo;aime \u00bb + moyenne des commentaires) \u00f7 nombre d&rsquo;abonn\u00e9s \u00d7 100. Par exemple, un compte comptant 10 000 abonn\u00e9s et enregistrant en moyenne 450 \u00ab j&rsquo;aime \u00bb et 30 commentaires par publication affiche un taux d&rsquo;engagement de 4,8 %. Cet outil de calcul effectue l&rsquo;op\u00e9ration pour vous et compare votre r\u00e9sultat aux r\u00e9f\u00e9rences habituelles de chaque plateforme. Qu&rsquo;est-ce qu&rsquo;un bon taux d&rsquo;engagement ? Cela d\u00e9pend \u00e9norm\u00e9ment de la plateforme et de la taille de votre audience. \u00c0 titre indicatif, une moyenne de 1 \u00e0 3 % est courante sur Instagram, tandis que les taux ont tendance \u00e0 \u00eatre bien plus \u00e9lev\u00e9s sur TikTok et beaucoup plus bas sur Facebook. Les petits comptes affichent souvent des taux d&rsquo;engagement sup\u00e9rieurs \u00e0 ceux des grands comptes, car leurs communaut\u00e9s sont plus soud\u00e9es et plus r\u00e9actives. FAQ sur le calculateur de taux d&rsquo;engagement Pourquoi le taux d&rsquo;engagement est-il plus important que le nombre d&rsquo;abonn\u00e9s ? Un nombre d&rsquo;abonn\u00e9s \u00e9lev\u00e9 associ\u00e9 \u00e0 un faible taux d&rsquo;engagement peut indiquer la pr\u00e9sence d&rsquo;abonn\u00e9s inactifs ou achet\u00e9s, tandis qu&rsquo;un engagement fort t\u00e9moigne d&rsquo;une audience r\u00e9elle et r\u00e9active. Les marques privil\u00e9gient de plus en plus l&rsquo;influence authentique aux simples indicateurs de vanit\u00e9. Un bon taux d&rsquo;engagement varie-t-il selon la plateforme ? Oui, de mani\u00e8re significative. Chaque plateforme poss\u00e8de ses propres normes ; cet outil utilise donc des r\u00e9f\u00e9rences sp\u00e9cifiques \u00e0 la plateforme pour \u00e9valuer si votre taux est faible, moyen, bon ou excellent. \u00c0 quelle fr\u00e9quence dois-je v\u00e9rifier mon taux d&rsquo;engagement ? Une v\u00e9rification mensuelle, ou effectu\u00e9e apr\u00e8s un changement de strat\u00e9gie de contenu, suffit g\u00e9n\u00e9ralement \u00e0 rep\u00e9rer les tendances sans se focaliser outre mesure sur les fluctuations quotidiennes.<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","_members_access_role":[],"_members_access_error":""},"class_list":["post-15603","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/zomzey.io\/fr\/wp-json\/wp\/v2\/pages\/15603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zomzey.io\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/zomzey.io\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/zomzey.io\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zomzey.io\/fr\/wp-json\/wp\/v2\/comments?post=15603"}],"version-history":[{"count":1,"href":"https:\/\/zomzey.io\/fr\/wp-json\/wp\/v2\/pages\/15603\/revisions"}],"predecessor-version":[{"id":15609,"href":"https:\/\/zomzey.io\/fr\/wp-json\/wp\/v2\/pages\/15603\/revisions\/15609"}],"wp:attachment":[{"href":"https:\/\/zomzey.io\/fr\/wp-json\/wp\/v2\/media?parent=15603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}