{"id":15604,"date":"2026-07-14T20:23:32","date_gmt":"2026-07-14T19:23:32","guid":{"rendered":"https:\/\/zomzey.io\/?page_id=15604"},"modified":"2026-07-14T20:27:09","modified_gmt":"2026-07-14T19:27:09","slug":"calcolatore-del-tasso-di-coinvolgimento-2","status":"publish","type":"page","link":"https:\/\/zomzey.io\/it\/calcolatore-del-tasso-di-coinvolgimento-2\/","title":{"rendered":"Calcolatore del tasso di coinvolgimento"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"15604\" class=\"elementor elementor-15604 elementor-15600\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7eb89826 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"7eb89826\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4a4d79d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"4a4d79d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d18aa1 elementor-widget elementor-widget-heading\" data-id=\"9d18aa1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Engagement Rate Calculator\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e89e6e9 elementor-widget elementor-widget-text-editor\" data-id=\"e89e6e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"zom-erc-sub\" style=\"box-sizing: border-box; margin: 0px 0px 20px; padding: 0px; color: #aaaabb; font-size: 14px; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif;\">See your true engagement rate in seconds \u2013 and how it stacks up.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-894cc68 elementor-widget elementor-widget-text-editor\" data-id=\"894cc68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"wp-block-paragraph\">Use this free engagement rate calculator to see how your audience really interacts with your content \u2013 not just how many followers you have. Enter your platform, follower count and average likes and comments to get your engagement rate, plus a quick read on whether it\u2019s low, average, good or excellent for that platform.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a34c06e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"a34c06e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8a1e8b9 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"8a1e8b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4cbe0a7 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"4cbe0a7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-423907e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"423907e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-698b5d0 elementor-widget elementor-widget-icon-box\" data-id=\"698b5d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tWhat is engagement rate?\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tEngagement rate is the percentage of your audience that actively interacts with your content through likes, comments and shares. It\u2019s one of the clearest signals of how genuine and active a following is, which is why brands often value it more highly than raw follower numbers when choosing who to work with.\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa8b731 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"aa8b731\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b414e05 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"b414e05\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d3d0aa elementor-widget elementor-widget-icon-box\" data-id=\"3d3d0aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tHow to calculate engagement rate\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tThe standard formula is: (average likes + average comments) \u00f7 followers \u00d7 100. For example, an account with 10,000 followers averaging 450 likes and 30 comments per post has an engagement rate of 4.8%. This engagement rate calculator does the maths for you and compares your result against typical benchmarks for each platform.\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d8c5d70 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"d8c5d70\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e98276a e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"e98276a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9490eee elementor-widget elementor-widget-icon-box\" data-id=\"9490eee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tWhat is a good engagement rate?\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tIt depends heavily on the platform and your audience size. As a rough guide, around 1-3% is average on Instagram, TikTok tends to run far higher, and Facebook much lower. Smaller accounts often see higher engagement rates than large ones, because their communities are tighter and more responsive.\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b2f09e7 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"b2f09e7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d3e54a9 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"d3e54a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-319b425 elementor-widget elementor-widget-icon-box\" data-id=\"319b425\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tEngagement rate calculator FAQ\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c8dfe6 elementor-widget elementor-widget-icon-box\" data-id=\"6c8dfe6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tWhy does engagement rate matter more than follower count? \t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tA large following with low engagement can signal inactive or purchased followers, whereas strong engagement shows a real, responsive audience. Brands increasingly pay for genuine influence, not vanity metrics.\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb1d650 elementor-widget elementor-widget-icon-box\" data-id=\"eb1d650\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tDoes a good engagement rate vary by platform?\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tYes, significantly. Each platform has its own norms, so this tool uses platform-specific benchmarks to judge whether your rate is low, average, good or excellent.\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a5b50d elementor-widget elementor-widget-icon-box\" data-id=\"3a5b50d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tHow often should I check my engagement rate?\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tChecking monthly, or after a change in your content strategy, is usually enough to spot trends without obsessing over day-to-day swings.\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Utilizza questo calcolatore gratuito del tasso di engagement per scoprire come il tuo pubblico interagisce realmente con i tuoi contenuti, andando oltre il semplice numero di follower. Inserisci la piattaforma, il numero di follower e la media di &#8220;mi piace&#8221; e commenti per ottenere il tuo tasso di engagement, oltre a una rapida valutazione che indica se il valore \u00e8 basso, nella media, buono o eccellente per quella specifica piattaforma. Calcolatore del tasso di engagement Scopri il tuo vero tasso di engagement in pochi secondi e confrontalo con gli altri. Piattaforma La piattaforma su cui si trova l&#8217;account. InstagramTikTokYouTubeFacebookX \/ TwitterLinkedInPinterestFollower Numero totale di follower o iscritti. Media &#8220;Mi piace&#8221; per post Numero approssimativo di &#8220;Mi piace&#8221; ricevuti da un post tipico. Media commenti per post Numero approssimativo di commenti ricevuti da un post tipico. Calcola 0% Iscriviti alla lista d&#8217;attesa di ZOMZEY Cos&#8217;\u00e8 il tasso di engagement? Il tasso di engagement (o tasso di coinvolgimento) \u00e8 la percentuale del tuo pubblico che interagisce attivamente con i tuoi contenuti tramite &#8220;mi piace&#8221;, commenti e condivisioni. \u00c8 uno degli indicatori pi\u00f9 chiari dell&#8217;autenticit\u00e0 e dell&#8217;attivit\u00e0 di una community; per questo motivo, i brand spesso lo considerano pi\u00f9 importante del numero assoluto di follower quando scelgono con chi collaborare. Come calcolare il tasso di engagement La formula standard \u00e8: (media dei &#8220;mi piace&#8221; + media dei commenti) \u00f7 follower \u00d7 100. Ad esempio, un account con 10.000 follower che ottiene in media 450 &#8220;mi piace&#8221; e 30 commenti per post ha un tasso di engagement del 4,8%. Questo calcolatore esegue i calcoli per te e confronta il risultato con i parametri di riferimento tipici di ciascuna piattaforma. Qual \u200b\u200b\u00e8 un buon tasso di engagement? Dipende molto dalla piattaforma e dalle dimensioni del tuo pubblico. Come indicazione di massima, una percentuale tra l&#8217;1% e il 3% \u00e8 considerata nella media su Instagram; su TikTok i valori tendono a essere molto pi\u00f9 alti, mentre su Facebook sono decisamente pi\u00f9 bassi. Spesso gli account pi\u00f9 piccoli registrano tassi di engagement superiori rispetto a quelli grandi, poich\u00e9 le loro community sono pi\u00f9 coese e reattive. FAQ sul calcolatore del tasso di engagement Perch\u00e9 il tasso di engagement \u00e8 pi\u00f9 importante del numero di follower? Un seguito numeroso ma con scarso engagement pu\u00f2 indicare la presenza di follower inattivi o acquistati, mentre un engagement elevato dimostra l&#8217;esistenza di un pubblico reale e reattivo. I brand pagano sempre pi\u00f9 spesso per un&#8217;influenza autentica, non per le cosiddette &#8220;vanity metrics&#8221; (metriche basate solo sull&#8217;apparenza). Un buon tasso di engagement varia a seconda della piattaforma? S\u00ec, in modo significativo. Ogni piattaforma ha le sue dinamiche; pertanto, questo strumento utilizza parametri specifici per valutare se il tuo tasso \u00e8 basso, nella media, buono o eccellente. Con quale frequenza dovrei controllare il mio tasso di engagement? Effettuare un controllo mensile, o farlo dopo aver modificato la propria strategia di contenuti, \u00e8 solitamente sufficiente per individuare le tendenze senza lasciarsi ossessionare dalle fluttuazioni quotidiane.<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","_members_access_role":[],"_members_access_error":""},"class_list":["post-15604","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/zomzey.io\/it\/wp-json\/wp\/v2\/pages\/15604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zomzey.io\/it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/zomzey.io\/it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/zomzey.io\/it\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zomzey.io\/it\/wp-json\/wp\/v2\/comments?post=15604"}],"version-history":[{"count":1,"href":"https:\/\/zomzey.io\/it\/wp-json\/wp\/v2\/pages\/15604\/revisions"}],"predecessor-version":[{"id":15610,"href":"https:\/\/zomzey.io\/it\/wp-json\/wp\/v2\/pages\/15604\/revisions\/15610"}],"wp:attachment":[{"href":"https:\/\/zomzey.io\/it\/wp-json\/wp\/v2\/media?parent=15604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}