Campaign Brief Generator for Influencer Campaigns

What is a campaign brief generator?

A campaign brief generator is a free tool that turns your campaign idea into a clear, structured brief for Influencers. You add your brand, goal, platforms, deliverables, budget and deadline, and it gives you a clean brief to copy into an email, a document or a ZOMZEY opportunity.

Is the campaign brief generator free?

Yes. It needs no account, stores nothing you type and can be used as often as you like. Brands, authors, founders, shops and agencies all use it, and the finished brief is yours to copy into an email, a document or a ZOMZEY opportunity.

How do I turn the brief into a ZOMZEY opportunity?

Post an opportunity from your Member account and paste the brief into the description, with the budget range and the deadline in their own fields. Influencers, shops and communities that fit the brief send priced offers, you accept the ones you want, and each deal is funded under Protected Payments before the work starts.

What budget should I put in the campaign brief generator?

A range rather than a single figure. The free Influencer Pricing Calculator gives a starting range by platform, format and audience size, and the budget field is optional if you would rather see what offers come in first.

Should the brief mention the ad label?

Yes, every time. A paid or gifted post is an ad in the UK, and the ASA and CMA Influencers’ Guide explains the labels that count. Put the label in the must-haves so that every Influencer applies it, because the brand shares the responsibility for a missing label.

How detailed should the deliverables be?

Name the format and the number: one Reel and three Stories, or a dedicated video and a Short. Say whether you need usage rights to repost the content, how long any exclusivity lasts, and which links or codes to include. The campaign brief generator keeps each of those in its own line so nothing is missed.

Can I use the campaign brief generator for shops, venues and communities?

Yes. A window display, a signing, a newsletter feature or a sampling day is a deliverable like any other. Describe the place and the audience you want in the Influencers you want box, and the brief works for a bookshop or a venue exactly as it does for an Influencer.

What happens after the brief is agreed?

Any change is agreed on the deal page and recorded next to the original terms, the Influencer uploads evidence when the work is live, and you release the payment once you approve it. The brief from the campaign brief generator becomes the written record both sides work to.

Can I edit the brief after the campaign brief generator produces it?

Yes. Copy the text and change anything you like before you send it. The generator gives you the structure; the words are yours.

Does the campaign brief generator work for a book launch or a music release?

Yes. Put the book or the release in the campaign or product box, choose the goal, and describe the readers or listeners you want. The same brief then reaches reviewers, bookshops, playlists or venues on ZOMZEY.

What goes in the key message box?

The two or three things an Influencer must say, show or avoid: the launch date, the discount code, the claim you are allowed to make and the claims you are not, and anything the audience should be able to do straight after seeing the post. Keep it short; an Influencer who understands the point makes better content than one reading a script, and the campaign brief generator puts your must-haves where they cannot be missed.

How long should a campaign brief be?

One page. An Influencer should be able to read it in two minutes and know exactly what to make, for whom, by when and for how much. If a section needs more, link to a document rather than lengthening the brief, and keep the deliverables, the deadline and the label on the brief itself so that the deal page records them.

In short, the campaign brief generator gives you a clear brief in minutes, and ZOMZEY turns that brief into funded, recorded deals with the people who can deliver it. Write the brief once, post it once, and let the offers, the evidence and the approval follow in order, with every step recorded on the deal page and the payment protected until you are satisfied with the work.