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Campaign Brief Generator for Influencer Campaigns

Planning an influencer campaign? Use our campaign brief generator to turn your idea into a clear, professional brief you can send straight to creators. Add your brand, platforms, deliverables and budget, and get a clean, copy-and-paste brief in seconds – then find the right creators on ZOMZEY to bring it to life.

Campaign Brief Generator

Planning an influencer campaign? Fill in the boxes below and we’ll turn them into a clean, ready-to-send brief you can give to creators.

Brand / business name
Your company or brand name.
Campaign or product
What you’re promoting in this campaign.
Platform(s)
Tick every platform this campaign should run on.
Campaign goal
What you want this campaign to achieve.
Deliverables
The content you want each creator to make.
Creators you want
The type of creator and audience you’re after.
Budget (optional)
What you’ll pay per creator, if you want to state it.
Deadline (optional)
When the content needs to be live.
Key message / must-haves
The main points creators should mention, include or avoid.

Campaign brief generator FAQs

What is a campaign brief?

A campaign brief is a short document that tells a creator exactly what you want from a paid collaboration – the brand, the goal, which platforms to post on, what to make, the budget and the deadline. A clear brief saves endless back-and-forth and gets you better content.

What should an influencer brief include?

At a minimum: your brand and product, the campaign goal, the platforms, the deliverables (e.g. 1 Reel + 3 Stories), the type of creator you want, your budget if you choose to state it, the deadline, and any key messages or things to avoid. This tool builds all of that for you.

How do I find creators to send the brief to?

Once your brief is ready, find and book the right creators on ZOMZEY – post your opportunity and let creators pitch to you, or browse and reach out directly.

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