Streamer sponsorships for Twitch creators
You show up, you entertain, you’ve built a real community. ZOMZEY connects you with brands who want streamers, you pitch only for the work that fits, and you get paid properly and securely.
Your community is real. Let's get you paid for building it.
Streaming is one of the hardest grinds there is, hours live, building a community in real time, keeping people coming back. But the money side is tough: sponsorships are hard to land, the good ones go to the biggest names, and chasing brands yourself eats time you'd rather spend streaming. We think that should change. On ZOMZEY, brands come looking for streamers and post real paid opportunities, and you pitch for the ones that fit your community and your vibe. No cold outreach, no being overlooked, no settling for scraps.
How it works for twitch streamers
It’s simple. Browse opportunities from brands wanting the kind of audience you’ve built. Found one that fits? Send your pitch, tell them why your community is right for it, and name your price. If they choose you, you do what you do best on stream, and you get paid securely through the platform. You choose what to pitch for, you set your rate, and you only work on deals that feel genuine to you and your viewers.
How to get sponsorships as a Twitch streamer
Sponsorships for streamers are rarely about follower count alone. Brands look at the community you have built: how many people watch live at the same time, how active your chat is, how consistent your schedule is, and whether your content fits their product and is safe for their brand. A smaller streamer with a loyal, engaged community in the right niche can be worth more to a sponsor than a bigger channel with a passive audience.
Types of Twitch sponsorship
On stream mentions. A short segment about the brand during your stream, repeated at agreed times.
Overlays and panels. The sponsor’s logo on your stream overlay or in a panel below your channel.
Sponsored segments or streams. A dedicated section, or a whole stream, built around playing, trying or showing the product.
Codes and links. A discount code or link in chat and panels, sometimes paid per sale on top of a fee.
Giveaways. Products or prizes for your community, with the sponsor credited.
What to send a sponsor
Share your average and peak live viewers, hours streamed each month, follower growth and chat activity, with a short description of your community and any brands you have worked with. Our free rate card template gives you a ready layout for your stats, packages and prices.
Keep it honest
Tell viewers clearly when a stream or segment is sponsored, in the stream itself and in any clips or posts, as explained in the Advertising Standards Authority’s guide to making clear that ads are ads, and follow Twitch’s own rules on branded content.
How ZOMZEY helps
On ZOMZEY, streamers create a free profile, browse sponsorship opportunities from brands, publishers and local businesses, and send offers for the work that fits. Every deal runs through Protected Payments, so the sponsor’s money is secured before you go live and released when the agreed work is delivered.
Helpful guides: how to get brand deals as a small creator, how much influencers charge in the UK and the free rate card template. Before you quote a fee, try the free influencer pricing calculator.
What makes ZOMZEY different
You can review each opportunity and agree the work, price and timing before accepting a sponsorship. ZOMZEY Protected Payments, powered by PayPal and Stripe, helps you manage payment for the agreed work through the platform. Keep your offer clear, choose brands that fit your community and use the deal workspace to track what you have agreed. Your viewers can tell when a sponsorship fits your stream, so you stay in control of the opportunities you pitch for.
Who you'll work with
All sorts of brands come to ZOMZEY looking for streamers. Whatever your stream is about, there are Members who want your community.
Game Developers
Indie devs wanting live playthroughs, first-looks and reviews from streamers who love games.
Gaming Gear & Tech Brands
Brands seeking honest demos and reviews of kit your audience actually uses.
Energy Drink & Snack Brands
Brands wanting genuine integrations that fit the streaming lifestyle.
App & SaaS Founders
Founders wanting walkthroughs and demos for engaged, tech-savvy audiences.
Apparel & Merch Brands
Brands looking for streamers to feature gear and lifestyle products.
Subscription & Entertainment Brands
Brands wanting features that reach an entertainment-hungry audience.
Your profile is your shopfront, and we'll help you make it stand out
On ZOMZEY, your profile is what wins you sponsorships, so we’ll help you build a strong one. Not sure how to sell yourself? That’s what ZAi is for. ZAi helps you write a bio that captures your channel, describe your community so brands instantly get the value, present your rates with confidence, and pull your best clips and stats into a showcase. Even if pitching isn’t your thing, we’ve got your back. Connect your socials and include your best clips, audience information and examples of previous work so brands can understand what you offer.
Sponsorships for small streamers
Sponsorships for small streamers can start with an engaged community and a clear niche. Sponsors want to understand who watches your channel, why viewers return and how their product fits your content. A smaller audience that asks questions, joins conversations and trusts your recommendations can give a brand a useful way to reach the right people.
Use your ZOMZEY profile to explain your streaming topics, schedule and audience. Include your average live viewers, recent clips, chat activity and examples of work you have delivered. Describe the sponsorship formats you offer, the work included and your rates. Keep your figures accurate and make it easy for a sponsor to understand your proposal.
You can browse posted opportunities and pitch directly to those that suit your community. Explain your idea, agree the deliverables and payment terms, and use ZOMZEY Protected Payments, powered by PayPal and Stripe, for the agreed work.
Ready to get paid for the community you've built?
Sign up free as a Influencers, build your profile with ZAi's help, and start pitching for paid work that fits your stream. Free to join, and you stay in control.
Streamer sponsorships: your questions
Is ZOMZEY free for streamer sponsorships?
Yes. Joining is free, browsing and pitching are free, and commission is only taken when a paid deal completes. Influencer Pro is optional and lowers the commission once you are trading regularly; the pricing page lists every figure. Nothing is charged for being found or for sending an offer, which is all it costs to start taking streamer sponsorships.
How do streamer sponsorships get paid?
The brand funds the deal under Protected Payments before you go live. You deliver the agreed stream, segment or video, upload evidence of it with its label, and the payment is released to your payout method once the brand approves it within the review window. No invoices, no chasing, and the written agreement on the deal page settles what was promised. Streamer sponsorships on ZOMZEY never depend on an invoice being paid.
Do streamer sponsorships need to be labelled?
Yes. A paid stream or segment is advertising in the UK, so make the sponsorship clear on stream, at the point it starts, as well as in the title or description and any VOD. The ASA and CMA guidance linked above explains what counts, and clear labelling is what keeps your chat’s trust and your reviews worth having.
What should I charge for streamer sponsorships?
Price streamer sponsorships by average concurrent viewers, chat activity, the length and position of the segment, whether a VOD or a clip is included, and any usage rights or exclusivity. The free Influencer Pricing Calculator gives a starting range for creator content, and a rate card with starting prices for streamer sponsorships lets brands book you quickly.
What evidence do I upload for streamer sponsorships?
The link to the VOD or clip, a timestamp for the segment, a dated screenshot showing the label, and the figures the offer promised, such as average viewers, peak viewers or link clicks. Evidence lives on the deal page, so the brand approves against what you both agreed rather than from memory. Keep the same evidence habit for every one of your streamer sponsorships.
How do I win more streamer sponsorships?
Complete your profile with a main image, a country and your packages, connect your accounts so your figures are validated, describe your community honestly, pitch only for opportunities that genuinely fit your stream, and deliver on time. Every completed deal adds a review and lifts your Star tier, which is what brands compare when they shortlist channels for streamer sponsorships.
Do I need to register as self-employed for streamer sponsorships?
Income from streamer sponsorships is usually taxable, alongside subscriptions and tips. GOV.UK explains when to register as self-employed and the trading allowance that covers small amounts; the ZOMZEY payout record gives you the figures you need.
What if a brand changes the brief after I accept?
Changes are agreed on the deal page and recorded next to the original terms, so nothing changes until you both say so. If the new ask is more work, quote for it before you agree; streamer sponsorships stay fair when the record is kept in one place.
In short, streamer sponsorships work when the brief fits your community and the payment is protected. ZOMZEY brings the brands to you, records the deal and holds the money until you have delivered. The best streamer sponsorships come from brands your chat already talks about.
What to list
A live read, a dedicated stream or another format you actually run, with the fee and the length.
More questions
Can a streamer also hire a venue or another creator?
Yes. ZOMZEY is for everyone.
Can I decline a game or a book?
Yes.
Who releases the money?
ZOMZEY Protected Payments, when the agreed work is delivered.
Discover More On Zomzey
- For Members
- For Influencers
- For Hubs
