Get your game in front of players who'll love it
You built a game worth playing. ZOMZEY connects you with gaming Influencers, streamers, reviewers and communities who reach your ideal players, and you only pay when there’s a real fit. This is marketing for indie game developers that only costs you when a partner says yes.
A brilliant game nobody's playing is the indie dev's nightmare. Let's fix it.
Every indie developer knows the terror of launching into silence. The storefront is live, the trailer's up, and the wishlists trickle in at a heartbreaking pace. Visibility on the big platforms is fierce, paid ads rarely pay back for games, and getting streamers and reviewers to actually pick up your title means cold-emailing hundreds and hearing back from almost none. ZOMZEY connects you directly with gaming Influencers, streamers, reviewers and communities whose audiences play exactly the kind of game you've made, and you only pay when there's a real fit.
How it works for indie game developers
Post your game and describe the genre, the hook, who it’s for, and what makes it special. Gaming Members see your opportunity and submit priced offers, a stream, a let’s-play, a review, a feature in a gaming newsletter or community spotlight. You choose what fits your goals and budget, ZOMZEY handles payment and key delivery, and your game reaches engaged players through Influencers they trust. A small commission keeps the platform running
What makes ZOMZEY different
You control every deal. Because each Influencer opts in to your specific game, they actually want to play it, which means the coverage lands as genuine enthusiasm rather than a paid obligation, and players can always tell the difference. Every ZOMZEY partner carries a verified track record so you can see their reach and results before you commit a single key.
Who you'll reach
Whatever you’ve built, ZOMZEY connects you with the Influencers and communities who reach the right players.
PC & Steam Games
PC-gaming streamers, Steam-focused Influencers and the communities and newsletters that drive wishlists.
Mobile Games
Mobile-gaming Influencers, app reviewers and the discovery platforms reaching players on the go.
Cosy & Casual Games
Cosy-gaming Influencers, wholesome communities and the streamers whose audiences love a gentle world.
Indie Narrative & Story Games
Story-focused Influencers, narrative-game communities and the reviewers who champion writing-led games.
Retro & Pixel Games
Retro-gaming Influencers, pixel-art communities and the streamers serving nostalgia.
Multiplayer & Co-op Games
Multiplayer streamers, co-op communities and the Influencers whose audiences play together.
Tabletop & Board Games
Tabletop Influencers, board-game communities, review channels and the hobby retailers and boxes.
Ready to get your game played?
Sign up free as a Member and post your opportunity in minutes. You only pay when you accept an offer that fits.
Marketing for indie game developers: your questions
How does marketing for indie game developers work on ZOMZEY?
You post the game as an opportunity: the genre, the hook, the platforms, who it is for and the budget range. Streamers, let’s-play channels, reviewers, gaming newsletters and community hosts whose audiences play games like yours send priced offers. You accept the ones that fit, send the keys, fund each deal under Protected Payments, and release the payment when the stream, video or feature has gone live and the evidence is on the deal page.
What does marketing for indie game developers cost?
Only what you agree per deal. Posting is free, Members pay no commission, and there are no retainers or agency minimums. Use the free Influencer Pricing Calculator for a starting range on creator content, then compare offers on the fit of the audience and the partner’s verified track record rather than on price alone. Marketing for indie game developers can start with a handful of keys and one well chosen streamer.
Which partners suit marketing for indie game developers?
The ones who already play your kind of game: a streamer known for your genre, a reviewer whose audience wishlists on their word, a newsletter that drives Steam traffic, or a community where your players already talk. A mid-sized channel with the right audience usually moves more wishlists than a big general one, which is why marketing for indie game developers rewards fit over reach.
Do sponsored streams and videos need to be labelled as ads?
Yes. In the UK a paid or gifted promotion must be clearly identifiable as advertising, and the developer shares responsibility with the creator. The ASA and CMA Influencers’ Guide explains the labels that count, so build the label into your brief and every partner applies it, on stream and in the description.
How do I measure marketing for indie game developers?
Watch wishlists, store page visits and sales in the days after each stream or video, compare them with a normal week, and give each partner a tracked store link or creator code where the platform allows it. The deal page keeps the evidence and the dates, so you know which partner moved the numbers.
Is marketing for indie game developers safe on a small budget?
Yes. Partners’ figures can be validated through connected social accounts, reviews from completed deals sit on each profile, and the Protected Payment is only released when you approve the delivery. Start with one partner around a demo, a sale or a launch, keep the brief clear, and let the result decide the next deal.
What should a brief for marketing for indie game developers include?
The game, genre and platforms, the release or sale dates, the deliverable you want (a stream, a let’s-play, a review, a newsletter feature or a community spotlight), how keys will be delivered, any embargo, the tracked link and the ad label you expect. The free Campaign Brief Generator produces one in a few minutes.
In short, marketing for indie game developers works when the person showing the game already loves the genre. ZOMZEY finds those creators and communities, records the deal and protects the payment.
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