How to Hire Event Promoters and Event Staff in the UK: Roles, Pay and Briefing
A launch, sampling day, pop up or festival stand is only as good as the people running it on the day. Promoters bring the crowd, brand ambassadors talk to it, and event staff keep everything moving. This guide explains the roles to hire for, typical UK pay, whether to post a job or a one off project, how to brief the team, and how to choose people who will represent your brand well.
Staffing events regularly? Post a job free on the ZOMZEY network and promoters, brand ambassadors, Influencers and local talent apply through their ZOMZEY profile.
The roles to hire for
- Event promoters: build an audience before the day, through local groups, social media, flyers and partnerships with venues and communities.
- Brand ambassadors and promotional staff: talk to visitors, hand out samples, collect sign ups and explain the product.
- Event staff and hosts: welcome guests, manage queues, run the stand and keep the space tidy.
- Team leaders: brief the team, manage breaks and report back to you.
- Influencers, photographers and videographers: capture the day and share it with an audience during and after the event.
What event staff are paid in the UK
UK Tax Calculators’ guide to brand ambassador and promotional work puts typical UK rates at about £11 to £25 an hour depending on the role, with about £15 an hour typical, and higher rates for specialist or skilled promotional work.
| Role | Typical UK pay |
|---|---|
| Brand ambassador or promotional staff | £11 to £25 an hour, about £15 typical |
| Specialist or skilled promotional work | Towards the top of that range or above |
If you employ staff directly rather than booking self employed people, you must pay at least the National Minimum Wage for every hour worked, including briefings and set up. Agree travel costs and any meals in advance.
Job or project: choosing the right route on ZOMZEY
- Post a job when you want people for an ongoing or repeat role. Posting jobs on the ZOMZEY network is free, members apply through their ZOMZEY account, and jobs are approved before they go live.
- Post a paid opportunity when you have one defined piece of work. Members send a priced offer, the work is agreed through the Prospect Centre, and ZOMZEY Protected Payments can hold the fee until the work is delivered and approved.
How to brief the team
- The event, the date, the address and the exact hours, including set up and pack down.
- What you want from the day: sign ups, sales, samples handed out or social media posts.
- Three key messages about the product, and the answers to the questions visitors usually ask.
- Dress code or branded clothing, and who supplies it.
- Who is in charge on the day, and how results are reported afterwards.
Choosing between applicants
Look for people who are confident talking to strangers, reliable with time and comfortable with your product. Local knowledge matters for promoters, because they need to reach the right groups and venues. For regular events, start with one paid day, then build a small team you can call on again. Agree the pay, hours and cancellation terms in writing before the day.
Ready to hire? Posting jobs on the ZOMZEY network is free, and you can review each applicant’s ZOMZEY profile before you reply.
Browse Influencers, venues and acts by city
ZOMZEY lists its members by location, so you can find talent near you.
- Hubs by city, the venues, shops and communities that host events, including Greater London and Glasgow.
- Influencers by city, to promote the event.
- Bands by city and musicians by city, for live music on the day.
Common questions about hiring event staff
How much are brand ambassadors paid in the UK?
A UK guide to promotional work puts typical rates at about £11 to £25 an hour depending on the role, with about £15 an hour typical.
Is it free to post an event staff job on ZOMZEY?
Yes. Posting jobs on the ZOMZEY network is free, and promoters, brand ambassadors and event staff apply through their ZOMZEY profile.
What is the difference between a promoter and a brand ambassador?
A promoter builds the audience before the event. A brand ambassador represents your product to visitors on the day.
Do I have to pay the minimum wage?
If you employ event staff directly, yes, for every hour worked including briefing and set up. Self employed people set their own rates, so agree them in writing.
How many staff do I need for an event stand?
It depends on footfall and the activity. As a starting point, plan for enough people to cover breaks without leaving the stand empty, and add a team leader for larger events.
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