A brand’s guide to product seeding and influencer gifting in the UK: costs, post rates by tier, choosing creators, the outreach sequence, the rules and results.
How UK authors should approach BookTok in 2026: finding creators, gifting against paid posts, what videos cost, the brief, the labelling rules and measurement.
What YouTube sponsorships pay small UK channels in 2026, how to set a floor price from median views and niche CPM, the formats, how to get sponsored, the rules.
How UK creators can spot brand deal scams and fake collaborations in 2026: the common patterns, the warning signs, five quick checks and what to do if you replied.
Becoming a brand ambassador in the UK in 2026: pay structures, how brands recruit, how to get chosen with a small audience, the terms to check and the ad rules.
Measuring influencer marketing ROI for a small UK brand: the benchmarks, the tracking stack, the attribution window, what the figures miss and a worked example.
The clauses an influencer contract needs in 2026, the free ISBA templates, the terms that most often go wrong and how agreement and payment fit together.
Sponsored tweets in 2026: the rates by audience size, how the fee is built, who buys on X, how to pitch, the UK labelling rules and how to get paid safely.
The 2026 engagement rate benchmarks by platform and tier, how the figure is calculated, what good means for your size and how engagement feeds into pricing.
How to make an influencer media kit that wins brand deals in 2026: the sections, the figures brands check, whether to show rates, length, format and updates.
