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Verified information gives users more confidence that selected identity, organisation or audience claims have been checked. It is one part of a trust decision, alongside completed deals, reviews, a clear offer and sensible communication.

What you need to know

  • Look for wording that explains what the badge confirms rather than assuming every detail has been checked.
  • Compare verified figures with the user’s recent profile activity and examples.
  • Use completed-deal history and reviews to judge reliability over time.
  • Remember that verification is not a promise of quality, delivery or results.

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