How is a Hub different from an Influencer?
How is a Hub different from an Influencer? A Hub reaches people through a place or community rather than a personal following.
An Influencer normally reaches people through personal content and following; a Hub reaches people through an outlet, organisation, venue, publication or community.
Hub different from an Influencer: the key points
- On the earning signup path, choose the description that truthfully fits you in Your Sector/Genre. Where requested, say whether you are an Individual or an Organisation / place / community.
- You can describe a bookstore as Bookstore, for example, rather than replacing its identity with Hub. Both personal and outlet-based audiences can be valuable in different ways.
- The profile tools and supplier eligibility come from the existing account workflow, not from the words displayed in the badge. Use the filters available in Discover to narrow suitable providers.
Common questions about how a Hub is different
Is a Hub different in how it gets paid?
No. Hubs and Influencers are both paid through Protected Payments once the Pioneer approves the evidence. What differs is the evidence: a dated photo of a window display or an event rather than a link to a post.
Is a Hub different in commission?
No. Commission depends on membership, not on member type, and the rates are on the pricing page. A Hub can take the same optional memberships as any other member.
Why is a Hub different for a local campaign?
Because footfall and community reach are physical. A bookshop window, a café counter or a club newsletter reaches people where they are, which a social post cannot, and for a local launch that is often the better buy.
Can a Hub different from a shop, such as a podcast, exist?
Yes. A Hub is any outlet or community with an audience to offer: shops, venues, libraries, clubs, societies, newsletters, publications and podcasts all fit, and the profile description says which.
If I am both, is a Hub different account needed?
No. One account describes you with one primary label, and the bio and interest fields cover the rest. A shop owner with a personal following uses one profile and offers both kinds of reach in the offer.
Pioneers planning a campaign often pair the two: a creator post to reach followers and a Hub placement to reach the street, both funded as separate deals.
In short, a Hub is different from an Influencer in where the reach comes from, a place or community rather than a following, and identical in how deals, evidence, payment and commission work.
Related help
- What is a Hub?
- Can organisations, shops, venues and communities join as Hubs?
- What is a Hub?
- What is an Influencer?
Further guidance: the Federation of Small Businesses.
