An Influencer normally reaches people through personal content and following; a Hub reaches people through an outlet, organisation, venue, publication or community.

What you need to know

• On the earning signup path, choose the description that truthfully fits you in Your Sector/Genre. Where requested, say whether you are an Individual or an Organisation / place / community.
• You can describe a bookstore as Bookstore, for example, rather than replacing its identity with Hub. Both personal and outlet-based audiences can be valuable in different ways.
• The profile tools and supplier eligibility come from the existing account workflow, not from the words displayed in the badge. Use the filters available in Discover to narrow suitable providers.