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Yes. Influencers and Hubs can reach overlapping audiences in different ways, and a Pioneer may use both in the same campaign. A Influencer brings personal content and influence; a Hub brings access through an outlet, organisation, venue, publication or community.

What you need to know

  • An author might work with a book reviewer or BookTuber and also a bookshop, library or book club.
  • A product founder might work with a specialist creator and also a subscription box, event or retailer.
  • Compare each offer by audience fit, deliverables, reach, credibility, price and the result you need.
  • Create separate deals where the deliverables, payment and responsibilities differ.

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