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Can AI-generated content be used in a ZOMZEY deal?

AI-generated content can be used in a ZOMZEY deal only where it is lawful, fits the agreed brief and is not misleading. Details are below.

AI-assisted or AI-generated material can only be used where it is lawful, consistent with the agreed brief and not misleading about authorship, identity, evidence, rights or performance.

AI-generated content: what you need to know

  • If the Pioneer requires human-created, original-camera, live-performance or otherwise non-AI work, the supplier must follow that requirement.
  • Do not use AI to fabricate testimonials, audience figures, completed work, identity documents, social validation or delivery evidence.
  • Check the rights and licence terms of any AI tool and do not input confidential or personal data without authority.
  • Where disclosure of AI use is material to the deal or required by law/platform rules, disclose it clearly.
  • The user submitting the work remains responsible for accuracy, rights and compliance; blaming an AI tool does not transfer that responsibility.

When AI assisted content is acceptable

AI tools can be used to help plan, draft or edit content for a deal provided the result is lawful, matches the agreed brief and does not mislead anyone about authorship, the product or the audience. A Pioneer who wants content written or presented by a real person should say so in the brief, and an Influencer or Hub who uses AI tools should say so where the Pioneer could reasonably expect to know.

Where it goes wrong

Content that misrepresents who made it, that uses someone else’s work without rights, that fabricates reviews or results, or that is simply generic and off brief is a quality and honesty problem whether or not AI was involved. The Acceptable Use Policy prohibits misleading, infringing and misrepresenting content, and advertising rules on labelling paid promotion still apply.

Agree it in the offer

If AI use matters to either side, write the expectation into the offer so it is part of the accepted deal, and keep any later agreement in the deal messages.

Common questions about AI-generated content

Do I have to tell the other member if I use AI-generated content?

Yes, if the offer or brief says anything about how the work is produced, and it is good practice in every case. Agree in the offer whether AI assistance is acceptable, so that delivery is judged against what was actually agreed.

Can a Pioneer reject AI-generated content?

If the accepted offer excluded it, or the result does not meet the agreed brief, the normal delivery and dispute rules apply. If AI assistance was agreed and the work meets the brief, the fact that a tool was used is not by itself a reason to refuse approval.

Who is responsible if AI-generated content infringes someone’s rights?

The member who delivers it. You remain responsible for accuracy, for not misleading the audience and for third-party rights in anything you submit, whatever tool helped produce it.

Is AI-generated content treated differently in reviews or disputes?

No special rule applies. A dispute is decided on what the accepted offer said and what was delivered, so the only question is whether the work meets the agreed brief and the rules on accuracy and third-party rights. Agreeing in the offer whether AI assistance is acceptable removes the argument before it starts.

Can I ask for no AI-generated content in my opportunity?

Yes. State it in the brief and repeat it in the offer you accept. Delivery is then judged against that term, and a dispute would consider it alongside the rest of the agreed scope. Being explicit in the brief avoids arguments later about what counts as assistance.

Related help

Further guidance: the Information Commissioner’s Office guidance on artificial intelligence.

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