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Which profile descriptions can I search for at signup?
Profile descriptions help other members understand what you do. This guide explains which profile descriptions you can search for at signup.
Your Sector/Genre uses a shared catalogue of profile descriptions and alternate search words. Select a result that describes you accurately, or use Add your own when none fits.
Profile descriptions: what you need to know
- The catalogue below is the 6 September 2026 snapshot from the same source used by the signup selector. The live suggestions remain the authority when that catalogue is updated.
- Promotion and earning are intentions, not professional identities. Any restriction shown for a description still applies. Agencies keeps its separate paid membership path.
- Search words are aliases, not extra qualifications or permissions. Selecting a title does not make it verified. Related sectors and genres are separate from the primary description.
Profile descriptions and search words
- Author — also search: novelist, book author, fiction author, non-fiction author, children's author. Options: promotion, earning.
- Writer / Copywriter — also search: writer, copywriter, content writer, freelance writer. Options: promotion, earning.
- Journalist — also search: reporter, editorial journalist, news journalist. Options: promotion, earning.
- Blogger — also search: blogger, blog writer. Options: promotion, earning.
- Influencer — also search: social influencer, digital influencer, creator influencer. Options: promotion, earning.
- Content Creator — also search: creator, digital creator, video creator, social creator, ugc creator. Options: promotion, earning.
- Podcaster — also search: podcast host, podcast creator, podcast presenter. Options: promotion, earning.
- Photographer — also search: photo creator, commercial photographer, portrait photographer. Options: promotion, earning.
- Videographer / Filmmaker — also search: videographer, filmmaker, video producer, cinematographer. Options: promotion, earning.
- Film / TV Producer — also search: film producer, tv producer, television producer, screen producer. Options: promotion, earning.
- Artist / Illustrator — also search: artist, illustrator, visual artist, painter. Options: promotion, earning.
- Designer — also search: graphic designer, creative designer, brand designer, product designer. Options: promotion, earning.
- Architect — also search: architectural designer, architecture professional. Options: promotion, earning.
- Actor / Performer — also search: actor, actress, performer, stage performer. Options: promotion, earning.
- Model — also search: fashion model, commercial model. Options: promotion, earning.
- Presenter / Host — also search: presenter, host, tv host, radio host, mc, emcee. Options: promotion, earning.
- Reviewer / Critic — also search: reviewer, critic, product reviewer, book reviewer, food critic. Options: promotion, earning.
- Athlete / Sportsperson — also search: athlete, sportsperson, sports person, professional athlete. Options: promotion, earning.
- Coach / Trainer — also search: coach, trainer, personal trainer, fitness trainer, mentor. Options: promotion, earning.
- Consultant / Expert — also search: consultant, expert, specialist, advisor, adviser. Options: promotion, earning.
- Educator / Teacher — also search: educator, teacher, tutor, lecturer, instructor. Options: promotion, earning.
- Scientist / Researcher — also search: scientist, researcher, academic researcher. Options: promotion, earning.
- Health / Care Professional — also search: doctor, physician, nurse, therapist, health professional, care professional. Options: promotion, earning.
- Legal Professional — also search: lawyer, solicitor, barrister, legal adviser, attorney. Options: promotion, earning.
- Finance / Accounting Professional — also search: accountant, financial adviser, financial advisor, finance professional, bookkeeper. Options: promotion, earning.
- Chef / Food Creator — also search: chef, cook, food creator, recipe creator, food blogger. Options: promotion, earning.
- Gamer / Streamer — also search: gamer, streamer, game streamer, esports creator, twitch streamer. Options: promotion, earning.
- Founder / Entrepreneur — also search: founder, entrepreneur, startup founder, business founder. Options: promotion, earning.
- Speaker — also search: public speaker, keynote speaker, motivational speaker. Options: promotion, earning.
- PR / Marketing Professional — also search: publicist, marketer, marketing professional, communications professional, pr professional. Options: promotion, earning.
- Tradesperson / Craft Professional — also search: tradesperson, craftsperson, builder, electrician, plumber, carpenter, maker. Options: promotion, earning.
- Brand — also search: consumer brand, personal brand, company brand. Options: promotion, earning.
- Business / Company — also search: business, company, organisation, organization, enterprise. Options: promotion, earning.
- Startup — also search: start up, new business, venture. Options: promotion, earning.
- Product / Project — also search: product, project, initiative, campaign project. Options: promotion.
- App / SaaS — also search: app, saas, software product, software platform, application. Options: promotion.
- Publisher — also search: book publisher, publishing house, publisher. Options: promotion, earning.
- Publication / Media — also search: publication, magazine, newspaper, media outlet, trade publication. Options: promotion, earning.
- Bookstore — also search: bookshop, book store, bookseller, independent bookstore. Options: promotion, earning.
- Retailer / Shop — also search: retailer, shop, store, independent retailer. Options: promotion, earning.
- Library — also search: public library, community library, academic library. Options: promotion, earning.
- Venue — also search: venue, event venue, live venue, community venue. Options: promotion, earning.
- Restaurant / Cafe — also search: restaurant, cafe, coffee shop, bar restaurant. Options: promotion, earning.
- Hotel / Hospitality — also search: hotel, hostel, resort, hospitality business. Options: promotion, earning.
- Event / Festival — also search: event, festival, conference, expo, fair. Options: promotion, earning.
- Community / Club — also search: community, club, membership community, local group. Options: promotion, earning.
- Charity / Nonprofit — also search: charity, nonprofit, non-profit, ngo, foundation. Options: promotion, earning.
- School / University — also search: school, university, college, academy. Options: promotion, earning.
- Sports Club / Team — also search: sports club, sports team, football club, fitness club. Options: promotion, earning.
- Award / Competition — also search: award, competition, prize, awards programme. Options: promotion, earning.
- Subscription Box — also search: subscription box, membership box, monthly box. Options: promotion, earning.
- Record Label — also search: record label, music label, label. Options: promotion, earning.
- PR / Marketing Company — also search: marketing agency, pr company, communications agency, creative agency. Options: promotion, earning.
- Museum / Gallery — also search: museum, gallery, art gallery, cultural venue. Options: promotion, earning.
- Theatre / Cinema — also search: theatre, theater, cinema, movie theatre. Options: promotion, earning.
- Tourism / Destination — also search: destination, tourism board, visitor attraction, tourist destination. Options: promotion, earning.
- Trade / Membership Organisation — also search: trade association, membership organisation, professional body, association. Options: promotion, earning.
- Podcast Network / Studio — also search: podcast network, podcast studio, audio network. Options: promotion, earning.
- Manufacturer / Industrial Business — also search: manufacturer, factory, industrial business, producer company. Options: promotion, earning.
- Farm / Grower / Producer — also search: farm, farmer, grower, agricultural producer, food producer. Options: promotion, earning.
- Property / Real Estate Business — also search: estate agent, real estate company, property company, lettings business. Options: promotion, earning.
- Recruitment / HR Organisation — also search: recruitment agency, recruiter, hr company, staffing company. Options: promotion, earning.
- Band — also search: band, music group, musical group, live band. Options: promotion, earning.
- Musician — also search: musician, solo artist, instrumentalist, dj, deejay, music producer, composer, songwriter, producer artist. Options: promotion, earning.
- Singer — also search: singer, vocalist, singer-songwriter, front vocalist, session singer. Options: promotion, earning.
Common questions about profile descriptions
How many profile descriptions can I choose?
One primary description, chosen in Your Sector/Genre at signup, becomes your public label. Additional interests, genres and specialisms go in the dedicated profile fields after signup, so a children’s author who also runs workshops is labelled Author and describes the workshops in the bio.
Why do the profile descriptions include aliases?
Because people describe themselves in different words. The catalogue maps everyday terms to standard profile descriptions, so novelist leads to Author, bookshop to Bookstore and vocalist to Singer, and members searching Discover find you under the label they expect.
Do profile descriptions decide my account type?
No. The signup option, promotion, earning or Agency, sets the workflow. Profile descriptions only label the profile and drive the Discover filters, which is why two members with the same description can sit on different sides of the marketplace.
Can profile descriptions be changed later?
Public wording can be edited at any time, and the primary label can be changed through Fluent Support without losing deals, reviews or Star tier. Do not register again to get a different label.
What if none of the profile descriptions fit?
Use Add your own, keep it to a few truthful words of up to 70 characters, and answer the individual or organisation question. Custom profile descriptions are accepted as labels but do not create new categories or permissions, and reserved words such as Official or Verified are not allowed.
Are profile descriptions the same in every language?
The catalogue is maintained in English with the site available in several languages, so if a word in another language returns nothing, try the English term and the matching description appears.
In short, profile descriptions are a shared catalogue with aliases that help members find you, you choose one primary label at signup, it can be changed later through support, and a custom description covers anything the catalogue lacks.
Related help
- Does selecting an identity make me verified or give me extra access?
- What is ZOMZEY?
- How ZOMZEY works
Further guidance: GOV.UK on setting up as self-employed.
