A strong opportunity brief tells potential partners exactly what you are promoting, who you need to reach, what you want delivered, when you need it and what commercial terms matter.

What you need to know

• Start with the product, project, release, event, service or outcome you want promoted.
• Describe the audience fit you need: interests, location, age range, scene, community, channel or buying context where relevant.
• State the deliverables clearly, including format, quantity, placement, timing and any evidence you expect after delivery.
• Set a realistic budget or commercial range and explain whether product, travel, stock, tickets or other practical costs are involved.
• State usage rights, exclusivity, approval/revision expectations and any hard restrictions before someone prices an offer.
• Remove requirements that are not genuinely necessary; overly broad or contradictory briefs reduce good matches.