Provide enough evidence to show that the agreed deliverable was completed in the agreed form, at the agreed time and in the agreed place or channel.

What you need to know

• Use the deal delivery area or other on-platform evidence route shown in the live workflow.
• Useful evidence can include live links, screenshots, files, publication or event details, dates, placement photographs, analytics available to you or other proof named in the brief.
• Do not expose customer personal data, private audience data or unrelated confidential information just to prove delivery.
• If a platform removes or changes a post after delivery, preserve reasonable contemporaneous evidence where the deal requires it.
• Evidence proves the deliverable; it does not automatically prove a sales or performance result unless that result was itself the agreed measurable deliverable.