Where advertising, consumer or platform rules require disclosure, the person publishing the promotion must use a clear disclosure that meets the rules applying to the channel, country and campaign.

What you need to know

• Do not hide a commercial relationship or ask another member to disguise sponsored content as an independent recommendation.
• The exact label and placement can depend on the social network, publication, jurisdiction and nature of the benefit received.
• A free product, commission, discount, payment or other material benefit can still create a disclosure obligation.
• The Pioneer should brief any required claims or restrictions, but the publisher remains responsible for complying with the rules that apply to their content.
• If you are uncertain about a regulated product or a material advertising claim, obtain appropriate professional advice before publishing.